"Have you ever wondered 'What is the meaning of life? Why do we exist?' The answer to this vexing question is now within your reach! You'll find it in a small yet amazing booklet, which will explain; in easy to follow; simple terms your reason for being! The booklet, printed on the finest paper, contains illuminating, exquisite color pictures, and could be yours for a mere $9.99."  

This is the ad that alters the life of the unemployed, 28 year old that still lives at home, Dave Peck. In his struggle to share his find with the world, Dave's surreal path crosses with those of his unusual neighbors: an old man and his disgruntled guardian angel, a magician in debt, a bewitching woman who likes her men extra smooth, a brokenhearted man who befriends a group of hard partying two inch tall students, and a little boy who sets his piggy bank free. Their stories are woven together, examining the postmodern meaning of hope. 

"$9.99" is a stop motion puppet animation film, based on the short stories of Etgar Keret, one of the leading voices in Israeli contemporary literature.  

It is written by writer Etgar Keret and director Tatia Rosenthal, who also collaborated on Tatia's two award winning short puppet animation films "Crazy Glue" and "A Buck's worth".